Create filter

In this article, we explain what filters are, how to create them, and how to use them to compare campaign survey results across different audience segments.

What Are Filters?

Filters allow you to break campaign results down by specific audience groups — such as gender, age, region, or other relevant questions/variables. They help you understand how different segments respond to your campaign and reveal variations in perception, recall, or behaviour.

How to Create a Filter on Campaigns

1. Click the dashboard settings icon in the top-right corner.
2. In the settings menu, go to the Filter section.
3. To create a new filter, click Add/Edit Filters.
4. A new window will open, then click "Add filter":
   1. Give the filter a title.
   2. Add one or several conditions.
      • Fulfil all these conditions → All conditions must be true (AND).
      • Fulfil some of these conditions → At least one condition must be true (OR).
   3. Select the question/variable the filter should be based on.
      • Example: For a Female filter, set Gender equals Female.
5. Click Save. The filter is now added to your list of available filters.

Important Notes

• You can only create filters based on questions/variables available in the campaign survey data.
• You need editor or administrator permissions to create or edit filters.