Create a campaign

In this article, we will show you how to create a new campaign in the Campaign module.

What is a Campaign?

A Campaign in Penetrace is a workspace where you collect and analyze all insights related to a specific marketing activity or communication effort.

It can include campaign goals, documents, creative materials and pre/post-campaign evaluations — helping you track results, share insights, and build a library of marketing learnings over time.

Steps to Create a Campaign

1. When in the Campaign module, click Create.
2. Fill in the relevant information, such as title, campaign period, industry, and any other details that describe your campaign.
3. Upload a picture that represents the campaign — this will make it easier to identify in the campaign overview.
4. Click Create to finalize.

You have now successfully created a new campaign!

Next up is to fill it with content — add documents, creative assets and order a campaign test which will help you evaluate your campaign’s performance.