Campaign Library

In this article, we will walk you through the Campaign Library — where you can view, sort, and filter all your campaigns to uncover insights and build your marketing learnings.

What is the Campaign Library?

The Campaign Library is your central overview of all campaigns created in Penetrace.
Think of it as your learning library — a place where you can compare campaigns, analyze performance, and identify what drives the strongest results.

You can sort and filter campaigns based on metadata (such as date, industry, or channel) or on actual survey results.
For example, you can quickly answer questions like:

• Which campaign achieved the highest ad recall?
• Which campaign had the strongest liking or recognition of the advertiser?

How to Filter Campaigns

1. Click the filter icon in the top-right corner.
2. Choose your preferred filter combination (for example, Industry = Drinks and Purpose = Sales Triggering).
3. The filtering will apply immediately as you select filters.

You now see only the campaigns that match your selected criteria.

How to Sort Campaigns Based on Survey Results

1. Make sure you are in List View by clicking the list/table icon in the top-right corner.
2. Click the Edit Columns icon (also in the top-right corner of the list).
3. A pop-up will appear where you can choose and organize which columns you want to display in your list.
4. Select your preferred metrics (for example, Ad Recall, Liking, or Brand Recognition) and click Apply.

Great! You can now sort campaigns based on their performance on key campaign metrics and easily compare results across campaigns.

You can also download the list/table in excel. Just press the excel-icon in the top right corner. You will then download an excel-file with the exact same columns and rows as you have in view. 

Tip

Use the Campaign Library regularly to build long-term learnings. By identifying which campaigns perform best on key KPIs, you can refine creative strategies and improve future marketing effectiveness.